To prepare for season 2 of “How to Make It in America”, HBO wanted to grow its audience with influential “downtown-types” who are portrayed on the show. The show’s storylines revolved around this world, but they needed an extra push to get this demographic engage with the show.
LOOSEWORLD mapped out a cross-promotional strategy across YouTube, social media, and targeted online communities. Three influential brands in the downtown fashion space created a unique piece inspired by How to Make It in America, which was sold to a targeted audience of fashion followers.
We produced branded video collateral on each designer which was distributed on YouTube to blogs, media partners, and HBO properties.
Мишка (Mishka NYC), founded by two guys whose personal stories closely parallel the show’s story of two guys with a vision who are willing to sacrifice everything to make it happen.
GoodWood tells the story of a designer who just wouldn't take no for an answer. She fought through adversity, stayed on her grind and was rewarded for her efforts.