The HBO team planned a bike share in Austin but didn’t know how to extend their promotion into the digital space. With a little outside of the box thinking we were able to enhance the bike share using Twitter to give the attendees locations to ride the bikes and something to talk about.
LOOSEWORLD partnered with local Austin vendors to create a social media “scavenger hunt” and give away free food and drinks to festival attendees who followed @girlsHBO on Twitter.
The social media “scavenger hunt” reached over 4,033,466 individuals over 5 days making it the fastest growing HBO twitter handle to date.
Aside from the amount of twitter followers raised during the activation, what is even more impressive is the quality of the tweets and engagement from the community. Participants were vocal about how much they enjoyed the activation and their eagerness for the premier.