The HBO team planned a bike share in Austin but didn’t know how to extend their promotion into the digital space. With a little outside of the box thinking we were able to enhance the bike share using Twitter to give the attendees locations to ride the bikes and something to talk about.
LOOSEWORLD partnered with local Austin vendors to create a social media “scavenger hunt” and give away free food and drinks to festival attendees who followed @girlsHBO on Twitter.
The social media “scavenger hunt” reached over 4,033,466 individuals over 5 days making it the fastest growing HBO twitter handle to date.
Aside from the amount of twitter followers raised during the activation, what is even more impressive is the quality of the tweets and engagement from the community. Participants were vocal about how much they enjoyed the activation and their eagerness for the premier.
LOOSEWORLD went down to the Hamptons, and threw some pool parties no one is forgetting any time soon.
As the official weekly kick-off to the Ricochet Hamptons Concert & Art Series July 2011, we invited artists to deck out the party with original installations. They went up live during the event and are slated to stay until forever.
It wasn’t long before everybody and their mother were talking about the pool parties.
The LOOSEWORLD Pool Party generated 3,277,417 impressions for its sponsor brands in less than one month.
Download out the full recap deck HERE.